OUTCOMES Engineering intelligence for business results

Measure outcomes,
not activity.

Keypup connects the work in your Git and project tools to the initiatives and goals it serves. See what engineering delivers for the business, the effort behind each initiative, and where your capacity really goes. Just ask, in plain English.

Q3 engineering outcomes
Live
Investment mix
  • Roadmap 58%
  • Quality 22%
  • Maintenance 12%
  • Unplanned 8%
Strategic initiatives
New checkout 82%Due 14 Nov
Mobile app v3 47%Due 19 Dec
Platform migration 64%Due 30 Jan
Lead time for changes
3.2days
-18% vs Q2
Deployment frequency
11/ week
+3 vs Q2
Change failure rate
4.1%
-1.3 pts
Copilot adoption
74% of devs
+12 pts

Illustrative data

TRUSTED BY ENGINEERING LEADERS AT
Why outcomes

Activity metrics don't answer the board's questions.

Commit counts and story points tell you that people are busy. They don't tell you whether engineering is delivering the strategy, with what effort, and with what result. Keypup is built to answer the second set of questions.

1,240 commits this quarter So what?
Investment Where did our capacity go?

31% of merged work went to the new checkout

148 pull requests merged So what?
Delivery Will we ship what we committed?

The checkout initiative is 82% done, due 14 November

86 story points per sprint So what?
Speed & quality Are we getting faster, safely?

Lead time is down 18% with no rise in change failures

412 Copilot suggestions accepted this week So what?
AI ROI Is AI adoption paying off?

74% of developers now use Copilot, while cycle time fell 12%

Illustrative figures

What you can measure

Six questions every leader asks. Answered with your data.

Keypup turns raw engineering activity into the indicators that connect delivery to business results.

INVESTMENT

Where does our engineering capacity actually go?

See the share of delivered work going to roadmap features, bugs, maintenance and unplanned work, by product, team or initiative, based on your own issue types and labels. Rebalance before the quarter is lost.

  • Investment mix
  • Planned vs unplanned work
  • Effort by product
STRATEGY

Are we delivering the initiatives we committed to?

Pull requests are linked to the issues they resolve, and issues to their epic, along with your own Jira fields such as goals and target dates. Track progress and due dates per initiative, not per ticket.

  • Initiative progress
  • Sprint commitment vs completion
  • Due date slippage
EFFORT

What does each initiative really take?

Roll up the time spent and logged on the work behind each epic or initiative, and compare it with the original estimates. Where teams log time, a custom formula with your own rates turns hours into cost.

  • Effort per initiative
  • Estimate vs actual
  • Effort spent on bugs
SPEED

How fast do ideas reach customers?

Track DORA metrics and lead time from the first commit to release, or from the moment work starts using issue status changes, and see whether delivery is becoming faster over time.

  • Lead time for changes
  • Deployment frequency
  • Cycle time trend
QUALITY

Is quality protecting our customers and revenue?

Follow change failure rate, time to restore service and bug inflow versus resolution, per product, using your own definition of a failure. Know whether speed is being bought at the expense of reliability.

  • Change failure rate
  • Time to restore
  • Bugs opened vs resolved
AI ROI

Is our AI investment paying off?

Put the adoption and usage of AI coding assistants such as GitHub Copilot right next to throughput, cycle time and quality. Judge the return on AI licences with delivery data, not anecdotes.

  • Active AI users
  • Suggestion acceptance
  • AI next to delivery trends
How it works

From engineering signal to business result.

Correlating engineering and business performance starts with context. Keypup links code to the issues, epics and initiatives it serves, so the numbers mean something outside engineering.

  1. 01
    Connect

    Every tool, one model

    GitHub, GitLab, Bitbucket, Azure DevOps, Jira, ClickUp, Trello and Copilot, unified into a single data model with unlimited history.

  2. 02
    Contextualise

    Work mapped to the business

    Pull requests are linked to the issues they resolve, and issues to their epics. Your products, work types, goals and custom fields become dimensions you can report on.

  3. 03
    Measure

    Outcomes, not activity

    Investment mix, delivery against commitments, effort, speed, quality and AI adoption, defined your way with templates or custom formulas.

  4. 04
    Act

    Decisions that stick

    The AI Agent diagnoses what is holding outcomes back, recommends actions and builds the dashboard that tracks whether they worked.

AI Agent

Ask the business question. Get the engineering answer.

No query language and no dashboard building. Ask Keypup's AI Agent what you would ask your VP of Engineering. It understands your setup, down to your custom Jira fields, explains the result, diagnoses what is holding it back and proposes actions, then tracks whether they worked.

The same answers are available in Claude, ChatGPT, Cursor and any assistant that supports the Keypup MCP server.

How much of our Q3 delivery went to the new checkout, and how close is it to done?
Keypup AI Agent

The new checkout initiative accounts for 31% of merged work in Q3: 148 pull requests across 3 teams.

Progress82%
Due date14 Nov
Unplanned work+9 pts

Recommendation: payment-gateway reviews wait 2.4 days on average. Adding a second reviewer would shorten the path to the due date. Shall I build a dashboard to track it?

Illustrative conversation

One source of truth

The same data, at every altitude.

Executives, engineering leaders and teams look at the same unified data, each at the level of detail they need. No more reconciling spreadsheets before the board meeting.

Engineering leadership

Predictable, efficient delivery

  • DORA metrics and end-to-end lead time
  • Commitments vs delivery, team by team
  • Bottlenecks diagnosed by the AI Agent
  • Benchmarks against your own history
Teams

Healthy, unblocked flow

  • Review and QA wait times
  • Work in progress and items stuck in a status
  • Unplanned work and interruptions
  • Improvements tracked sprint after sprint
+45% year-on-year engineering productivity at Juntos Somos Mais, through data-driven management with Keypup. Read their story
Unlimitedusers and contributors on every plan
Unlimitedhistorical data, so trends start on day one
ISO 27001 & SOC 2 Type IIindependently certified security
Minutesto connect your tools and see your first dashboards

Trusted by Engineering Leaders

See why modern development teams rely on Keypup to ship faster.

"Keypup allowed us to extract a lot of information from Github that would not be easily accessible otherwise. The support has been great, and the ability to get on a call and go through dashboards I've built has been very helpful in unlocking new possibilities to use the product. We now see what our engagement looks like between members and non-members, allowing us to better understand and interact with our community."

Read their story

"We increased our YoY productivity by 45% and Keypup helped us identify our pain points and change the game faster. Their support is the best – they helped us understand which metrics would suit our needs, built dashboards for us, and explained them in detail to us. With Keypup I can now say that we really manage our Engineering teams."

Read their story

"I was genuinely impressed with Keypup, not only because of the ease and speed of integration with our tools but also because it provided immediate access to DORA and other key customizable metrics. The standout was the customer support — they swiftly provided a personalized dashboard that enabled me to comprehend and compute real-time metrics with remarkable ease."

Read their story

"Keypup is a highly useful and practical platform, boasting user-friendly features and lightning-fast report generation.

The service provided by customer support was excellent, showcasing their dedication to customer satisfaction. We are delighted to be part of the Keypup community."

Show the business what engineering delivers.

See your investment mix, initiative progress and delivery speed on your own data.