The DX Alternative
You Can Actually Use Today

Agile engineering teams need answers now. Get the power of a unified engineering data lake without the SQL complexity or the "Book a Demo" friction. Connect your tools and get insights in minutes.

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Unique Insight Builder
⚡ PRs
WHERE
Team: @Backend
AND
Time: > 24h
Review Bottlenecks
∞
Unlimited Users No user tax
TRUSTED BY ENGINEERING LEADERS AT
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Head-to-Head Comparison

Why Engineering Leaders Choose Keypup over DX

Feature
Keypup
DX (GetDX)
Getting Started
Self-Serve Start in minutes
Sales-Gated
Must book a demo
Querying
✓ AI Assistant
Natural Language (No SQL)
✕ SQL Required
Complex querying
Pricing Model
Unlimited Users Fair Pricing
Per User
Costs grow with hiring
Data Lake
✓ Automated Normalization
✓ Automated Normalization
Customizability
✓ Custom Formulas + AI
Technical Setup (Rigid)
Target User
Whole Team (Devs, QA, Product)
Data Analysts

Discover how Keypup
Outranks DX

Accessibility

Insights In Minutes, Not After A Sales Cycle

With DX, getting access means filling out forms and waiting for sales reps. Keypup respects your time. We are fully self-serve.

You can sign up, connect your Git and Issue Tracker accounts safely, and see your data populating immediately. Our engine normalizes your history instantly so you can start making decisions on Day 1.

✓
Immediate Access
✓
No Sales Gate
Insights in Minutes

Stop Writing SQL. Start Asking Questions.

DX forces you to rely on SQL experts to build custom reports, creating a data bottleneck. Keypup’s AI Assistant democratizes your data.

Whether you need to know your Cycle Time Breakdown or Sprint Velocity, just ask in plain English. Keypup understands your data schema and builds the report, the chart, and the drill-down view for you.

AI Query Builder
Scalability

Grow Your Team Without Punishing Your Budget

DX’s business model charges you for every developer and contributor seat, meaning your intelligence costs skyrocket as you hire.

Keypup believes in fair, value-based pricing. We do not charge per user license. You can onboard your entire organization—engineers, product managers, and stakeholders—at no extra cost.

No Credit Card Required
Unlimited Users

Advanced Customizable Logic, Minus The JQ Headache

Sometimes you need to go deep or very specific. In DX, defining complex custom metric logic often requires wrestling with intricate JQ queries or raw SQL, turning metric definition into a coding task.

Keypup gives you the same granular control through Advanced Custom Formulas. Use conditional logic, arithmetic operations, and list filtering to calculate exactly what you need. It’s the power of a data engineer, wrapped in a syntax that feels familiar and manageable.

Keypup's API can be used to dynamically adjust review rules in git applications
Why Keypup

More than Metrics: True Development BI

DX is built for researchers and data analysts who have time for long implementation cycles and complex SQL queries. Agile engineering teams need answers now.

Keypup offers the same powerful data normalization—turning your Jira, GitHub, and GitLab data into a unified lake—but makes it accessible to everyone via AI.

Try BI Features
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The Verdict: Why Choose Keypup?

Custom Logic without JQ

Define complex metrics using Advanced Custom Formulas. Power of a data engineer, simple syntax.

Unified Data Lake

Automatically connects and normalizes data from Jira, Azure DevOps, GitHub, GitLab, and Bitbucket.

Immediate Insights

No waiting for sales. Sign up, connect data, and get analysis on Day 1.

At a Glance

Comparison: Keypup vs DX

Keypup is the self-serve, AI-powered alternative to DX's sales-gated, SQL-heavy platform.

Unlimited Users No SQL Required
Jira Custom Fields End-to-End Monitoring Developer Summary

Trusted by Engineering Leaders

See why modern development teams rely on Keypup to ship faster.

"Keypup allowed us to extract a lot of information from Github that would not be easily accessible otherwise. The support has been great, and the ability to get on a call and go through dashboards I've built has been very helpful in unlocking new possibilities to use the product. We now see what our engagement looks like between members and non-members, allowing us to better understand and interact with our community."

Zach Savishinsky
Zach Savishinsky
Chief Technology Officer

"We increased our YoY productivity by 45% and Keypup helped us identify our pain points and change the game faster. Their support is the best – they helped us understand which metrics would suit our needs, built dashboards for us, and explained them in detail to us. With Keypup I can now say that we really manage our Engineering teams."

Murilo Oliveira
Murilo Oliveira
Head of Engineering

"I was genuinely impressed with Keypup, not only because of the ease and speed of integration with our tools but also because it provided immediate access to DORA and other key customizable metrics. The standout was the customer support — they swiftly provided a personalized dashboard that enabled me to comprehend and compute real-time metrics with remarkable ease."

Edwin Poot
Edwin Poot
Chief Product & Technical Officer

"Keypup is a highly useful and practical platform, boasting user-friendly features and lightning-fast report generation.

The service provided by customer support was excellent, showcasing their dedication to customer satisfaction. We are delighted to be part of the Keypup community."

Felicitas Caría
Felicitas Caría
Content Coordinator

Frequently asked questions

How does the Free Trial work?

The Free Trial is designed to show you the full potential of the Keypup platform. It lasts for 14 days from sign-up, no credit card is required and there is no obligation to take a subscription plan at the end.

During the Free Trial, you benefit from all features of the platform, you can add as many users as you need and connect as many projects/repos to the platform.

At the end of your trial, in case you do not choose a subscription, your account remains valid and active and your projects are disconnected, so you are not billed for the service. Billing starts when projects are re-connected and a valid mean of payment is added to the account.

Do you access, copy or store our code?

No we don't.

Keypup uses your OAuth token to access metadata such as pull requests, issues, labels, comments etc. but never accesses your codebase via git/https/api checkouts.

Our engine does not require access to your code to evaluate the prioritization of tasks. Metadata provided by GitHub, GitLab, Bitbucket - potentially coupled with project management information from JIRA, Trello, ClickUp etc.. - provide more than enough context for us to provide all our insights.

Be assured that if we ever needed to access your code in the future in order to deliver a new feature we would make it an opt-in feature, the same way GitHub does for security analysis features.

Is it secure to connect my development stack to Keypup?

Keypup is SOC 2 Type II and ISO 27001 certified.

We do not fetch, copy, duplicate, modify or store any parts of your source code. Keypup only accesses metadata such as pull requests, issues, milestones, etc.

Our products support single sign on (SSO) via integrated applications for authentication.

We understand that security is critical, and we follow best practices & strict procedures to keep our systems - and your data - safe. We perform regular penetration testing and audits of Keypup and its infrastructure.

What about support?

Keypup provides two levels of support: the technical support and the product expert support.

Technical Support

Provided free of charge to all trial users and customers. This support is available via the in-platform chat or by contact email and handles all requests related to your account administration (e.g. access question, billing matters, users management), your subscription management (e.g. connecting/disconnecting apps and projects/repos), and any technical matters related to the use of the platform.

Product Expert Support (optional - provided during the Free Trial)

This support is optional and provided for free during the platform free trial and on an additional subscription basis thereafter. The subscription can be cancelled any time. This support handles all requests related to the creation and building of insights and/or dashboards specific to your needs by your Product Expert.

Can I cancel my subscription?

You can cancel your subscription at any time you wish - by downgrading your subscription OR by terminating your account – we believe you stay with us because of the benefits you draw from Keypup, not because of a contractual obligation.

Cancellation will take effect immediately.

What happens to my data if I cancel my subscription or delete my account?

Keypup is compliant with the European Union General Data Protection Regulation (GDPR). 

If you do not select a paid subscription at the end of your trial, the data you have on the Keypup platform remain yours and is not deleted. This is to facilitate selecting a subscription plan at a later stage. 

When you terminate/delete your account (unenroll), your data is automatically deleted from the Keypup platform. It is impossible to retrieve it afterwards. 

Build your Data-driven Engineering Organization now!

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