agile engineering teams need answers now.

The DX Alternative You Can Actually Use Today.

Get the power of a unified engineering data lake without the SQL complexity or the "Book a Demo" friction.

Connect your tools, ask questions in plain English, and get insights in minutes.

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Trusted by 8,000+ companies Worldwide, including:

Why Engineering Leaders Are Choosing Keypup Over DX

DX is built for researchers and data analysts who have time for long implementation cycles and complex SQL queries.

But agile engineering teams need answers now.

Keypup offers the same powerful data normalization—turning your Jira, GitHub, and GitLab data into a unified lake—but makes it accessible to everyone.

No mandatory sales calls to get started, no per-seat penalties for growing your team, and no SQL required to get specific, detailed answers.

Keypup vs. DX at a glance

Feature	Keypup Best Value	DX (GetDX)
Getting Started	Self-Serve Start in minutes	Sales-Gated Must book a demo
Querying	AI Assistant Natural Language (No SQL)	SQL Required Complex querying
Pricing Model	Fair Pricing Unlimited Users	Per-User Licensing Costs grow with hiring
Data Lake	✓ Automated Normalization	✓ Automated Normalization
Customizability	Custom Formulas + AI Total flexibility	Technical Setup Rigid configuration
Metric Library	90+ Ready-to-use Metrics Snap together in seconds	Standard Dashboards Only Build the rest with SQL
Target User	Whole Team Devs, QA, Product, Leadership	Data Analysts Ops & Researchers
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A Few Examples Of
How Keypup Outranks DX

Insights In Minutes, Not After A Sales Cycle

With DX, getting access means filling out forms and waiting for sales reps.

Keypup respects your time. We are fully self-serve. You can sign up, connect your Git and Issue Tracker accounts safely, and see your data populating immediately. Our engine normalizes your history instantly so you can start making decisions on Day 1.

And if you need, our team of Product Experts is always only a click away to help you track and analyze exactly what you need, how you need it.

Keypup metrics can be polled by monitoring systems with synthetics to create alerts

Stop writing SQL. Start Asking Questions.

DX forces you to rely on SQL experts to build custom reports, creating a data bottleneck.

Keypup’s AI Assistant democratizes your data. Whether you need to know your Cycle Time Breakdown or Sprint Velocity, just ask in plain English.

Keypup understands your data schema and builds the report, the chart, and the drill-down view for you.

Advanced Customizable Logic, Minus The JQ Headache

Sometimes you need to go deep or very specific. In DX, defining complex custom metric logic often requires wrestling with intricate JQ queries or raw SQL, turning metric definition into a coding task.

Keypup gives you the same granular control through Advanced Custom Formulas. Use conditional logic, arithmetic operations, and list filtering to calculate exactly what you need. It’s the power of a data engineer, wrapped in a syntax that feels familiar and manageable.
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Keypup's API can be used to dynamically adjust review rules in git applications

A Unified Data Lake, Without The Complexity

You don't need a heavy enterprise tool to get a Single Source of Truth.

Keypup acts as your engineering Data Lake, automatically connecting and normalizing data from all your tools (Jira, Azure DevOps, GitHub, GitLab, Bitbucket, etc.).

We handle the complex associations between PRs, commits, and tickets, giving you a clean, queryable dataset that is always up to date.

Grow Your Team Without Punishing Your Budget

DX’s business model charges you for every developer and contributor seat, meaning your intelligence costs skyrocket as you hire.

Keypup believes in fair, value-based pricing. We do not charge per user license.

You can onboard your entire organization—engineers, product managers, and stakeholders—at no extra cost, fostering a true culture of transparency. (And we also provide full historical data at no extra cost)
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Trusted By Data-Driven Engineering Teams

“Keypup allowed us to extract a lot of information from Github that would not be easily accessible otherwise. The support has been great, and the ability to get on a call and go through dashboards I've built has been very helpful in unlocking new possibilities to use the product. We now see what our engagement looks like between members and non-members, allowing us to better understand and interact with our community.”

Zach Savishinsky

Chief Technology Officer

“We increased our YoY productivity by 45% and Keypup helped us identify our pain points and change the game faster. Their support is the best – they helped us understand which metrics would suit our needs, built dashboards for us, and explained them in detail to us. With Keypup I can now say that we really manage our Engineering teams.”

Murilo Oliveira

Head of Engineering

“I was genuinely impressed with Keypup, not only because of the ease and speed of integration with our tools but also because it provided immediate access to DORA and other key customizable metrics. The standout was the customer support — they swiftly provided a personalized dashboard that enabled me to comprehend and compute real-time metrics with remarkable ease.”

Edwin Poot

Chief Product & Technical Officer

“Keypup is a highly useful and practical platform, boasting user-friendly features and lightning-fast report generation.

The service provided by customer support was excellent, showcasing their dedication to customer satisfaction. We are delighted to be part of the Keypup community.”

Felicitas Caría

Content Coordinator

“Keypup offers a transparent perspective on our team's functioning and forward movement, streamlining our monitoring of project and pull request cycle times. Their exceptional support also deserves mention; our engagement with Keypup has been positive throughout.”

Tassilo Posegga

Senior Android Developer

“Keypup has been instrumental in helping us gain a better perspective on our engineering activities and identifying bottlenecks. Its ease of use combined with its comprehensive features made a difference for us”

Bruno D'Auria

Engineering Director

“Great product with great support!
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Keypup is extremely flexible in its reporting. Once you get your raw data connected, there is almost nothing it can't do. There is a wealth of tables, charts and other reports available. As Director of a software development team, I use Keypup to report on our work efficiencies to senior managment. Keypup makes this task very simple to produce each week.”